Some of the tablets may not be catching on because people are not finding them very useful. And Microsoft’s first Surface tablets, released last year, sold so poorly that the company took a $900 million write-down for unsold inventory. BlackBerry’s PlayBook was a dismal failure. Hewlett-Packard’s TouchPad tablet was killed after 48 days of slow sales. ![]() Many new tablets have already failed or struggled. Amazon’s Kindle Fire costs as little as $140, and Google’s Nexus tablet starts at $230. And Apple markets its iPads as versatile devices that can be used for both work and play.Īmazon offers low-priced tablets to get people to buy content from its stores - one of several less expensive tablets that have emerged to challenge the iPad. Samsung sells a large variety of tablets, some that include a stylus for drawing and taking notes, to cater to different professions and interests. ![]() Microsoft, for example, is largely going after professionals by offering tablets that double as PCs. ![]() ![]() Rubin said each manufacturer had developed slightly different approaches with tablets.
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